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for all my friends · cycling branding.

cycling branding.

we all read the news last week, sram bought quarq, a brand based around crankset powermeters.  but did you know that sram also owns rockshox, avid, and truvativ?  or that focus owns raleighthe inner ring has compiled a list of some of the known cycling brands, their corporate name(s), and who owns them.

take a read!



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